From the early days when Alfa Fishing Products was found, our focus has been on Arctic design and innovation. We have been design driven company from the first day the company was found on 2010 and it will be our driving force also in the future. We want to give fishermen unique and newly thought products that will challenge the way fishermen will think and see the fly fishing. Good milestone from our way of thinking differently is our design patented and utility patented 4D-technology on fly rods. Balancing the rod perfectly for the long and accurate casting.